Just launch a brand new website, and now searching for best strategy to get traffic? There are two options to drive traffic to your website. SEO and PPC. These two options will do the thing for you. But it will require a planning according to the industry you are in.
At one where SEO is free in a way, because you do not pay for every click or impression. But this very process of SEO is not done give results overnight. It is a lengthy process which may take minimum of 3-4 months depending on the keyword and competition of your industry.
So, if you are needed to get customer’s visit to your website immediately, then PPC is the best solution. Because PPC advertisement can be live in a day. Once it is live it will start showing your ad with targeted keywords and thus relevant traffic.
If your website is old and you are getting somewhat traffic without doing anything. You can give a try to PPC once and see how good results you can receive by investing some amount of money in paid advertisements.
When you run PPC, Google gives you a lot of data which includes the keywords that driven the relevant traffic. By analysing this data you can make a strategy for SEO. You can get a idea on which keywords to work on more by comparing the competition level.
SEO is very good in putting your website on top for long tail keywords. Long tail keywords are they keywords in which the visitor put a few extra words about the query. Like instead of searching “Website Designing Company” one may search “which the cheapest website designing company with good review”.
In PPC there are many keywords which are very expensive. You can take a decision to focus such keywords. Once your website started ranking with those high costing keywords on top with the help of SEO. Now you can shift your budget of PPC to other keywords.
With PPC, there is one advantage. You can test any new thing about your business website by just giving a try on PPC with new idea. Like if you want to see, how your new tagline is going to attract your customer. You can put it on PPC and can see the results immediately. While SEO will not be able to give you the glimpse of your idea so fast.
In simple words, it is good to go for both PPC and SEO together. This will help a lot.